Typography 1 - PC - February 4th

Analyze

The lettering above is display. All the letters are caps. There is no serif except maybe for the “V” which is covering all the other letters. Indeed, the bottom of the letter can be considered as a serif. The counters, brackets, shoulders and joints are square. There is two ascenders on the “V”.

Classify

Display/Logotype

Sans Serif

Define

The overall look is square and digital. All the serifs are also very sharp. There is a good mix of large and thin stroke. The geometric proportions allow a good legibility for all sizes. The notion of future is obvious thanks to the continuance made the “V”’s ascenders.

Comment

The overall look is very futuristic. We are in 1982, just after the release of Tron and Black Hole, two main milestone in the Sci Fi movies. I think they tried insert an electronic shape style but also something warm and friendly with the two warm colors.

Analyze

It’s a display font. There is a mix of small caps and caps. There are descenders, ascenders and swashes. The counters are all irregular especially for the 2 “e”. The kerning between all the letters is really closed and it gives the feeling that they are all linked.

Classify

Display/Logotype

Serif

Define

Despite the narrowness between each letter, the legibility is easy for small and large sizes. The 2 colors in each character’s stem, allow a better legibility. The white stroke all around the script allows also a better legibility.

Comment

I like the warmness that gets out of the font. The choice of the color is well done because the general aspect of the font looks like a lace TV tablemat.

Analyze

The lettering is a logotype. There is a mix are caps and small caps. There are 2 descenders on the capital “K” and the “g”. There are ascenders on the capital ”B” and “K” and also on the “l”, “k”, “h” and “t”. There are swashes on the capital “B” and “K”.

Classify

Display

Logotype

Blackletter

Define

The legibility is good for small. There is an impression of 3D. The upper swashes of the B and the K can be interpreted as the tail and the mane of a horse. The lower swashes of the and the K and the descender of the g can be interpreted as the leg of a horse. The entire main strokes are cute in half which can reminds the sword of a knight.

Comment

This script is a part a pinball game from the late 80’s. It’s kind of hard to keep an eye on this logotype because you are distracted by all the details and the different line orientation. The 3D style is a little too much because it disturbs the legibility of the script.