Typography 1 - PC - February 26th

Analyze

The lettering above is display. All the letters are caps. There is serif. There are descenders on the “A’s”and on the ”M”. The counters are irregular. There are swashes.

Classify

Display/Logotype

Serif

Define

The overall look is smoky or ghostly. The black fill color and the white color stroke are well balanced. Even if it looks messy, the kerning is well done. The kerning and the swashes give an impression of movement.

Comment

The year is 1981, which is kind of amazing comparing to the square and sharped style, you can find in other fonts of this period. I really like the Art Nouveau aspect of the font. It suppose to be scary but at the same time, the aesthetic can be interpreted as something classy and smooth.

Analyze

It’s a display font. All letters are caps. There is a descender on the “U” and there are swashes on both “A”. The swashes are linked together. All strokes have spike on their left and right side. All the brackets are curved.

Classify

Display/Logotype

Serif

Define

Despite the pointe aspect, the legibility of this logotype is good on small and large sizes. Each letter is design with the main stroke, which provides a kind of unity and symmetry.

Comment

We are in 1984, release year of Conan the Destroyer. I really like the gap between the name of the character, which supposes to be a war strategist and the style of the font. I think the typographer wanted to underline more the majestic or the royal aspect of Attila The Hun.

Analyze

The lettering is display. All letters are caps. There are ascenders and descenders on the F-14 part. There is slab serif. The “C” and “A” of Tomcat are linked.

Classify

Display/Logotype

Slab Serif

Define

The legibility is good at large or small sizes. The eye of the reader is first attracted to the TOMCAT word despite the bigger size of F-14. The choice of the color reinforces the military and aggressive aspect of the font.

Comment

The year is 1987, a year after Top Gun release date. F-14 Tomcat is the main plane of the movie. So the font style try to give a cool aspect but at the same time try to keep military aspect. The triangle aspect all around the logo, also reinforce the military aspect.